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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
Catalogue Information
Field name Details
ISBN 0071160884-
Name Belch, George E. (George Edward), 1951-
Title Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.-
Edition 4th ed.-
Published Boston, Mass : Irwin/McGraw-Hill, c1998.-
Description xxii, 762 p. : ill. ; 29 cm.-
Series Irwin/McGraw-Hill series in marketing
Notes Rev. ed. of: Introduction to advertising and promotion. 3rd ed. 1995.-
Note Includes bibliographical references (p. 725-743) and indexes.-
Subjects Advertising
Sales promotion
Communication in marketing
Added Names Belch, Michael A.
Belch, George E. (George Edward), 1951- Introduction to advertising and promotion
.
Catalogue Information 336 Beginning of record . Catalogue Information 336 Top of page .
Item Information
Barcode Shelf Location Collection Volume Ref. Branch Status Due Date Res. Issue
R00856 659.1 BELC 1998
 NonFiction   Sydney . Available .  
R00174 659.1 BELC 1998
 NonFiction   Sydney . Available .  
. Catalogue Record 336 ItemInfo Beginning of record . Catalogue Record 336 ItemInfo Top of page .