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Contemporary advertising / William F. Arens.

Contemporary advertising / William F. Arens.
Catalogue Information
Field name Details
ISBN 0071156526 (pbk) :-
0256262535 (U.S. ed)-
Name Arens, William F.
Title Contemporary advertising / William F. Arens.-
Edition 7th ed., International ed.-
Published Boston ; London : Irwin/McGraw-Hill, c1999.-
Description xxxii, 569, [120] p. : ill. (some col.) ; 28 cm.-
Notes Previous ed. (i.e.: 6th ed.): / William F. Arens with the editorial collaboration of Jack J. Whidden. Chicago : Irwin, 1996.-
Note Includes bibliographical references and indexes.-
Subjects Advertising
.
Catalogue Information 315 Beginning of record . Catalogue Information 315 Top of page .
Item Information
Barcode Shelf Location Collection Volume Ref. Branch Status Due Date Res. Issue
R00170 659.1 AREN 1999
 NonFiction   Sydney . Available .  
. Catalogue Record 315 ItemInfo Beginning of record . Catalogue Record 315 ItemInfo Top of page .