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The management and marketing of services /
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Catalogue Record 307
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Item Information
Catalogue Record 307
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Catalogue Information
Catalogue Record 307
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Catalogue Information
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Details
ISBN
0750607890
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Name
Mudie, Peter.
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Title
The management and marketing of services / Peter Mudie and Angela Cottam.
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Published
Oxford ; Boston : Butterworth Heinemann, 1993.
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Description
xi, 269 p. : ill. ; 25 cm.
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Series
B H contemporary business series
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Note
Includes bibliographical references and index.
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Subjects
Service industries -- Management.
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Service industries -- Marketing.
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Added Names
Cottam, Angela.
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Internet Site
http://www.loc.gov/catdir/enhancements/fy1117/93184138-d.html
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Catalogue Information 307
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Catalogue Information 307
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Res.
Issue
R00701
658.8 MUDI 1993
NonFiction
Sydney
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Catalogue Record 307 ItemInfo
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