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Marketing research kit for dummies / by Michael R. Hyman and Jeremy J. Sierra.

Marketing research kit for dummies / by Michael R. Hyman and Jeremy J. Sierra.
Catalogue Information
Field name Details
ISBN 9780470520680 (pbk.)-
047052068X (pbk.)-
Name Hyman, Michael R. (Michael Richard)
Title Marketing research kit for dummies / by Michael R. Hyman and Jeremy J. Sierra.-
Published Hoboken, N.J. : Wiley ; Chichester : John Wiley [distributor], c2010.-
Description xiv, 392 p. : ill. ; 24 cm. + +1 DVD-ROM (4 3/4 in.)-
Series For dummies
Notes Includes index.-
Contents Marketing research: learn it, live it, love it -- Surveys: a great way to research -- More methods to meet your needs -- Collecting, analyzing, and reporting your data -- The part of tens.-
Summary Whether you're an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource provides you with the hands-on tools you need to identify, obtain, record, and analyze marketing data.-
Subjects Marketing research
Added Names Sierra, Jeremy J.
Series --For dummies.-
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Catalogue Information 268 Beginning of record . Catalogue Information 268 Top of page .
Item Information
Barcode Shelf Location Collection Volume Ref. Branch Status Due Date Res. Issue
R00466 658.83 HYMA 2010
 NonFiction   Sydney . Available .  
M00098 658.83 HYMA 2010
 NonFiction   Melbourne . Available .  
. Catalogue Record 268 ItemInfo Beginning of record . Catalogue Record 268 ItemInfo Top of page .