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Marketing management / Philip Kotler, Kevin Lane Keller.
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Catalogue Record 260
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Item Information
Catalogue Record 260
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Catalogue Information
Catalogue Record 260
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Catalogue Information
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Details
ISBN
9780273753360 (pbk.) :
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0273753363 (pbk.) :
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9780273753391 (student access code card)
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0273753398 (student access code card)
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Name
Kotler, Philip
Title
Marketing management / Philip Kotler, Kevin Lane Keller.
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Edition
14th ed., Global ed.
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Published
Harlow : Pearson Education, c2012.
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Description
1 v. (various pagings) : ill. ; 28 cm.
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Notes
Formerly CIP.
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Includes student access code card.
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Note
Includes bibliographical references and index.
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Subjects
Marketing
Marketing -- Management
Added Names
Keller, Kevin Lane, 1956-
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Catalogue Information 260
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Catalogue Information 260
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Due Date
Res.
Issue
R00584
658.8 KOTL 2012
NonFiction
Sydney
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Catalogue Record 260 ItemInfo
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