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A framework for marketing management / Philip Kotler, Kevin Lane Keller.
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Catalogue Record 259
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Catalogue Record 259
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Catalogue Record 259
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Details
ISBN
9780132301428 (pbk.) :
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0132301423 (pbk.) :
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Name
Kotler, Philip
Title
A framework for marketing management / Philip Kotler, Kevin Lane Keller.
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Edition
3rd ed., Pearson international ed.
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Published
Upper Saddle River : Pearson Prentice Hall, c2007.
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Description
xxii, 360 p. : ill. ; 24 cm.
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Notes
Includes index.
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Previous ed.: 2003.
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Subjects
Marketing -- Management
Added Names
Keller, Kevin Lane, 1956-
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Catalogue Information 259
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Catalogue Information 259
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Res.
Issue
R00583
658.8 KOTL 2007
NonFiction
Sydney
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Catalogue Record 259 ItemInfo
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