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Essentials of marketing research : an applied orientation / Naresh K. Malhotra ... [et al.].

Essentials of marketing research : an applied orientation / Naresh K. Malhotra ... [et al.].
Catalogue Information
Field name Details
ISBN 1741032210 :-
Title Essentials of marketing research : an applied orientation / Naresh K. Malhotra ... [et al.].-
Published Frenchs Forest, NSW. : Pearson Education, c2004.-
Description xvi, 418 p. : ill. ; 26 cm.-
Notes Includes index.-
Summarised version of the 2nd ed. of the same title published in 2002.-
Note Includes bibliographical references.-
Subjects Marketing research
Marketing research -- Methodology
Added Names Malhotra, Naresh K.
.
Catalogue Information 244 Beginning of record . Catalogue Information 244 Top of page .
Item Information
Barcode Shelf Location Collection Volume Ref. Branch Status Due Date Res. Issue
R00348 658.83 MALH 2004
 NonFiction   Sydney . Available .  
. Catalogue Record 244 ItemInfo Beginning of record . Catalogue Record 244 ItemInfo Top of page .