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Essentials of marketing research : an applied orientation / Naresh K. Malhotra ... [et al.].
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Catalogue Record 244
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Catalogue Record 244
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Catalogue Record 244
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ISBN
1741032210 :
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Title
Essentials of marketing research : an applied orientation / Naresh K. Malhotra ... [et al.].
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Published
Frenchs Forest, NSW. : Pearson Education, c2004.
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Description
xvi, 418 p. : ill. ; 26 cm.
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Notes
Includes index.
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Summarised version of the 2nd ed. of the same title published in 2002.
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Note
Includes bibliographical references.
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Subjects
Marketing research
Marketing research -- Methodology
Added Names
Malhotra, Naresh K.
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Catalogue Information 244
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R00348
658.83 MALH 2004
NonFiction
Sydney
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