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Australian marketing research / Thomas C. Kinnear ... [et al.].
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Catalogue Record 222
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Catalogue Record 222
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Catalogue Information
Catalogue Record 222
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Catalogue Information
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Details
ISBN
007452965X :
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007452965X (pbk.)
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007452965X
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Title
Australian marketing research / Thomas C. Kinnear ... [et al.].
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Published
Sydney : McGraw-Hill, 1993.
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Description
xvi, 653 p. : ill. ; 24 cm.
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Notes
"We have taken the ... text by Thomas C. Kinnear and James R. Taylor, Marketing research: an applied approach [4th ed.] ... and endeavoured to "Australianise' its presentation" -- Pref. p. xiii.
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Note
Includes bibliographical references and index.
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Subjects
Marketing research -- Australia
Marketing -- Australia -- Management
Added Names
Kinnear, Thomas C., 1943-
Kinnear, Thomas C., 1943- Marketing research, an applied approach. 4th ed
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Catalogue Information 222
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Catalogue Information 222
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Issue
R00337
658.83 KINN 1993
NonFiction
Sydney
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Catalogue Record 222 ItemInfo
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Catalogue Record 222 ItemInfo
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