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Services marketing : an Asia-pacific perspective / Christopher Lovelock, Paul G. Patterson, Rhett H. Walker.
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Catalogue Record 211
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Catalogue Record 211
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Catalogue Information
Catalogue Record 211
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Catalogue Information
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Details
ISBN
1740094387
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Name
Lovelock, Christopher H.
Title
Services marketing : an Asia-pacific perspective / Christopher Lovelock, Paul G. Patterson, Rhett H. Walker.
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Edition
2nd ed.
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Published
Sydney : Prentice Hall Europe, 2001.
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Description
xii, 636 p. : ill. (some col.), maps ; 25 cm.
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Note
Includes bibliographical references and index.
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Subjects
Service industries -- Australia -- Marketing
Service industries -- New Zealand -- Marketing
Service industries -- Southeast Asia -- Marketing
Added Names
Patterson, Paul G.
Walker, Rhett H.
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Catalogue Information 211
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Issue
R00576
658.8 LOVE 2001
NonFiction
Sydney
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Catalogue Record 211 ItemInfo
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