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Services marketing : an Asia-pacific perspective / Christopher Lovelock, Paul G. Patterson, Rhett H. Walker.

Services marketing : an Asia-pacific perspective / Christopher Lovelock, Paul G. Patterson, Rhett H. Walker.
Catalogue Information
Field name Details
ISBN 1740094387-
Name Lovelock, Christopher H.
Title Services marketing : an Asia-pacific perspective / Christopher Lovelock, Paul G. Patterson, Rhett H. Walker.-
Edition 2nd ed.-
Published Sydney : Prentice Hall Europe, 2001.-
Description xii, 636 p. : ill. (some col.), maps ; 25 cm.-
Note Includes bibliographical references and index.-
Subjects Service industries -- Australia -- Marketing
Service industries -- New Zealand -- Marketing
Service industries -- Southeast Asia -- Marketing
Added Names Patterson, Paul G.
Walker, Rhett H.
.
Catalogue Information 211 Beginning of record . Catalogue Information 211 Top of page .
Item Information
Barcode Shelf Location Collection Volume Ref. Branch Status Due Date Res. Issue
R00576 658.8 LOVE 2001
 NonFiction   Sydney . Available .  
. Catalogue Record 211 ItemInfo Beginning of record . Catalogue Record 211 ItemInfo Top of page .