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Advertising communications & promotion management / John R. Rossiter, Larry Percy.

Advertising communications & promotion management / John R. Rossiter, Larry Percy.
Catalogue Information
Field name Details
ISBN 007053943X (acid-free paper)-
Name Rossiter, John R.
Title Advertising communications & promotion management / John R. Rossiter, Larry Percy.-
Other title Advertising communications and promotion management-
Edition 2nd ed.-
Published New York : McGraw-Hill Companies, c1997.-
Description xvi, 640 p. ; ill. ; 26 cm.-
Series McGraw-Hill series in marketing
Note Includes bibliographical references and indexes.-
Subjects Advertising
Communication in marketing
Sales promotion
Added Names Percy, Larry
.
Catalogue Information 209 Beginning of record . Catalogue Information 209 Top of page .
Item Information
Barcode Shelf Location Collection Volume Ref. Branch Status Due Date Res. Issue
R00160 659.1 ROSS 1997
 NonFiction   Sydney . Available .  
R00574 659.1 ROSS 1997
 NonFiction   Sydney . Available .  
. Catalogue Record 209 ItemInfo Beginning of record . Catalogue Record 209 ItemInfo Top of page .