Shortcuts
Top of page (Alt+0)
Page content (Alt+9)
Page menu (Alt+8)
Your browser does not support javascript, some WebOpac functionallity will not be available.
.
Default
.
PageMenu
-
Main Menu
-
Member Services
.
Purchase Suggestion
.
New Items List
.
New Items Search
.
State Library NSW
.
State Library VIC
.
Horizontal Menu
Simple Search
.
New Items Search
.
Advanced Search
.
Preferences
.
© LIBERO v6.3.1sp5
Purchase at Amazon
.
Purchase at Angus & Robertson
.
Purchase at Dymocks
.
Google Books
.
Page content
You are here
:
Catalogue Display
Catalogue Display
Advertising communications & promotion management / John R. Rossiter, Larry Percy.
.
Google Books
.
.
Amazon Books
.
Browse Shelf
Catalogue Record 209
.
Item Information
Catalogue Record 209
.
Catalogue Information
Catalogue Record 209
.
Catalogue Information
Field name
Details
ISBN
007053943X (acid-free paper)
-
Name
Rossiter, John R.
Title
Advertising communications & promotion management / John R. Rossiter, Larry Percy.
-
Other title
Advertising communications and promotion management
-
Edition
2nd ed.
-
Published
New York : McGraw-Hill Companies, c1997.
-
Description
xvi, 640 p. ; ill. ; 26 cm.
-
Series
McGraw-Hill series in marketing
Note
Includes bibliographical references and indexes.
-
Subjects
Advertising
Communication in marketing
Sales promotion
Added Names
Percy, Larry
.
Catalogue Information 209
Beginning of record
.
Catalogue Information 209
Top of page
.
Item Information
Barcode
Shelf Location
Collection
Volume Ref.
Branch
Status
Due Date
Res.
Issue
R00160
659.1 ROSS 1997
NonFiction
Sydney
.
Available
.
Select this item
Select this item
R00574
659.1 ROSS 1997
NonFiction
Sydney
.
Available
.
Select this item
Select this item
.
Catalogue Record 209 ItemInfo
Beginning of record
.
Catalogue Record 209 ItemInfo
Top of page
.