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Marketing strategy : a decision-focused approach / Orville C. Walker, Jr. ... [et al.].
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Catalogue Record 16
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Item Information
Catalogue Record 16
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Catalogue Information
Catalogue Record 16
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Catalogue Information
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Details
ISBN
9780071014847 (pbk.)
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Title
Marketing strategy : a decision-focused approach / Orville C. Walker, Jr. ... [et al.].
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Edition
2nd ed.
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Published
North Ryde, N.S.W. : McGraw-Hill Australia, 2011.
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Description
1 v.
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Notes
Previous ed.: 2009.
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Subjects
Marketing -- Management
Marketing -- Decision making
Added Names
Walker, Orville C.
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Catalogue Information 16
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Catalogue Information 16
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R00711
658.802 WALK 2011
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Sydney
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658.802 WALK 2011
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Melbourne
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Melbourne
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Catalogue Record 16 ItemInfo
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