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Smart business, social business : a playbook for social media in your organization / Michael Brito.

Smart business, social business : a playbook for social media in your organization / Michael Brito.
Catalogue Information
Field name Details
ISBN 9780789747990 (hbk.) :-
0789747995 (hbk.) :-
Name Brito, Michael
Title Smart business, social business : a playbook for social media in your organization / Michael Brito.-
Published Indianapolis, Ind. : Que ; London : Pearson Education [distributor], 2012.-
Description xxii, 248 p. : ill. ; 24 cm.-
Notes Formerly CIP.-
Includes index.-
Contents Human capital, evolved -- Surveying the technology supermarket -- Establishing a governance model -- Embracing the social consumer -- In response to the social customer: social CRM -- Establishment of a measurement philosophy -- How to choose the right vendors, agencies, and technology partners -- Marketing investments in social media -- Creating a comprehensive social media strategic plan -- The rise of customer advocacy -- Ethical bribe: relevant content matters -- Showcasing two examples of a social business: EMC and Intel.-
Subjects Marketing -- Social aspects
Online social networks
Internet marketing
Management -- Social aspects
Social responsibility of business
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Catalogue Information 1578 Beginning of record . Catalogue Information 1578 Top of page .
Item Information
Barcode Shelf Location Collection Volume Ref. Branch Status Due Date Res. Issue
R02437 658.872 BRIT 2012
 NonFiction   Sydney . Available .  
M00633 658.872 BRIT 2012
 NonFiction   Melbourne . Available .  
. Catalogue Record 1578 ItemInfo Beginning of record . Catalogue Record 1578 ItemInfo Top of page .
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