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Marketing strategy : planning and implementation / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larréché.

Marketing strategy : planning and implementation / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larréché.
Catalogue Information
Field name Details
ISBN 025609005X-
Name Walker, Orville C.
Title Marketing strategy : planning and implementation / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larréché.-
Published Homewood, IL : Irwin, 1992.-
Description xxiv, 503 p. : ill. ; 24 cm.-
Series The Irwin series in marketing
Note Includes bibliographical references and indexes.-
Subjects Marketing -- Management
Added Names Boyd, Harper W.
Larréché, Jean-Claude
.
Catalogue Information 1533 Beginning of record . Catalogue Information 1533 Top of page .
Item Information
Barcode Shelf Location Collection Volume Ref. Branch Status Due Date Res. Issue
R02085 658.802 WALK 1992
 NonFiction   Sydney . Available .  
. Catalogue Record 1533 ItemInfo Beginning of record . Catalogue Record 1533 ItemInfo Top of page .