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Marketing strategy : planning and implementation / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larréché.
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Catalogue Record 1533
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Item Information
Catalogue Record 1533
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Catalogue Information
Catalogue Record 1533
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Catalogue Information
Field name
Details
ISBN
025609005X
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Name
Walker, Orville C.
Title
Marketing strategy : planning and implementation / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larréché.
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Published
Homewood, IL : Irwin, 1992.
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Description
xxiv, 503 p. : ill. ; 24 cm.
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Series
The Irwin series in marketing
Note
Includes bibliographical references and indexes.
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Subjects
Marketing -- Management
Added Names
Boyd, Harper W.
Larréché, Jean-Claude
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Catalogue Information 1533
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Catalogue Information 1533
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Shelf Location
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Branch
Status
Due Date
Res.
Issue
R02085
658.802 WALK 1992
NonFiction
Sydney
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Catalogue Record 1533 ItemInfo
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