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Services marketing : an Asia-Pacific and Australian perspective / Christopher H. Lovelock, Paul G. Patterson, Jochen Wirtz.

Services marketing : an Asia-Pacific and Australian perspective / Christopher H. Lovelock, Paul G. Patterson, Jochen Wirtz.
Catalogue Information
Field name Details
ISBN 9781442517011 (pbk.) :-
Name Lovelock, Christopher H.
Title Services marketing : an Asia-Pacific and Australian perspective / Christopher H. Lovelock, Paul G. Patterson, Jochen Wirtz.-
Edition 5th ed.-
Published Frenchs Forest, N.S.W. : Pearson, c2011.-
Description xx, 564 p. : ill. (cheifly col.) ; 26 cm.-
Notes Previous ed.: Pearson Education Australia, 2007.-
Note Includes bibliographical references and index.-
Subjects Service industries -- Pacific Area -- Marketing
Service industries -- Australia -- Marketing
Customer services -- Pacific Area -- Marketing
Customer services -- Australia -- Marketing
Added Names Patterson, Paul
Wirtz, Jochen
.
Catalogue Information 1445 Beginning of record . Catalogue Information 1445 Top of page .
Item Information
Barcode Shelf Location Collection Volume Ref. Branch Status Due Date Res. Issue
R01975 658.8 LOVE 2011
 NonFiction   Sydney . Available .  
M00521 658.8 LOVE 2011
 NonFiction   Melbourne . Available .  
. Catalogue Record 1445 ItemInfo Beginning of record . Catalogue Record 1445 ItemInfo Top of page .