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Services marketing : an Asia-Pacific and Australian perspective / Christopher H. Lovelock, Paul G. Patterson, Jochen Wirtz.
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Item Information
Catalogue Record 1445
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Catalogue Information
Catalogue Record 1445
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Catalogue Information
Field name
Details
ISBN
9781442517011 (pbk.) :
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Name
Lovelock, Christopher H.
Title
Services marketing : an Asia-Pacific and Australian perspective / Christopher H. Lovelock, Paul G. Patterson, Jochen Wirtz.
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Edition
5th ed.
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Published
Frenchs Forest, N.S.W. : Pearson, c2011.
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Description
xx, 564 p. : ill. (cheifly col.) ; 26 cm.
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Notes
Previous ed.: Pearson Education Australia, 2007.
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Note
Includes bibliographical references and index.
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Subjects
Service industries -- Pacific Area -- Marketing
Service industries -- Australia -- Marketing
Customer services -- Pacific Area -- Marketing
Customer services -- Australia -- Marketing
Added Names
Patterson, Paul
Wirtz, Jochen
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Catalogue Information 1445
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Item Information
Barcode
Shelf Location
Collection
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Status
Due Date
Res.
Issue
R01975
658.8 LOVE 2011
NonFiction
Sydney
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M00521
658.8 LOVE 2011
NonFiction
Melbourne
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