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Services marketing in Asia : managing people, technology, and strategy / Christopher Lovelock ... [et al.].
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Catalogue Record 1402
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Catalogue Record 1402
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Catalogue Record 1402
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ISBN
0131275372
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Title
Services marketing in Asia : managing people, technology, and strategy / Christopher Lovelock ... [et al.].
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Edition
2nd ed.
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Published
Singapore ; New York : Prentice Hall, 2005.
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Description
xxiv, 696 p. : ill. ; 27 cm.
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Notes
Rev. ed. of: Services marketing in Asia, 2002.
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Based on Services marketing / Christopher H. Lovelock, Jochen Wirtz. 5th ed. 2004.
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Note
Includes bibliographical references and indexes.
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Subjects
Service industries -- Asia -- Marketing
Professions -- Asia -- Marketing
Added Names
Lovelock, Christopher H.
Lovelock, Christopher H. Services marketing
Wirtz, Jochen. Services marketing
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Catalogue Information 1402
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Issue
M00484
658.8 LOVE 2005
NonFiction
Melbourne
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