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Services marketing in Asia : managing people, technology, and strategy / Christopher Lovelock ... [et al.].

Services marketing in Asia : managing people, technology, and strategy / Christopher Lovelock ... [et al.].
Catalogue Information
Field name Details
ISBN 0131275372-
Title Services marketing in Asia : managing people, technology, and strategy / Christopher Lovelock ... [et al.].-
Edition 2nd ed.-
Published Singapore ; New York : Prentice Hall, 2005.-
Description xxiv, 696 p. : ill. ; 27 cm.-
Notes Rev. ed. of: Services marketing in Asia, 2002.-
Based on Services marketing / Christopher H. Lovelock, Jochen Wirtz. 5th ed. 2004.-
Note Includes bibliographical references and indexes.-
Subjects Service industries -- Asia -- Marketing
Professions -- Asia -- Marketing
Added Names Lovelock, Christopher H.
Lovelock, Christopher H. Services marketing
Wirtz, Jochen. Services marketing
.
Catalogue Information 1402 Beginning of record . Catalogue Information 1402 Top of page .
Item Information
Barcode Shelf Location Collection Volume Ref. Branch Status Due Date Res. Issue
M00484 658.8 LOVE 2005
 NonFiction   Melbourne . Available .  
. Catalogue Record 1402 ItemInfo Beginning of record . Catalogue Record 1402 ItemInfo Top of page .