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Social business by design : transformative social media strategies for the connected company / Dion Hinchcliffe, Peter Kim ; foreword by Jeff Dachis, founder & CEO, Dachis Group.
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Catalogue Record 1382
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Item Information
Catalogue Record 1382
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Catalogue Information
Catalogue Record 1382
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Catalogue Information
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Details
ISBN
9781118273210 (hbk.) :
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1118273214 (hbk.) :
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9781118283622 (ebk.) :
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9781118285107 (ebk.) :
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9781118286135 (ebk.) :
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Name
Hinchcliffe, Dion
Title
Social business by design : transformative social media strategies for the connected company / Dion Hinchcliffe, Peter Kim ; foreword by Jeff Dachis, founder & CEO, Dachis Group.
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Edition
First edition.
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Published
San Francisco : Jossey-Bass, a Wiley Imprint, [2012]
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Description
ix, 240 pages : illustrations ; 24 cm.
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Notes
Formerly CIP.
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Note
Includes bibliographical references (pages 215-228) and index.
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Summary
"How to rethink modern organizations for the social media eraSocial Business by Design begins by exploring how the social, cultural, and technological trends provoked by the social media explosion are transforming the business environment. From this big picture view, the book then steps down to closely analyze the various tools of social media strategy: social media marketing, social product development, crowdsourcing, social customer research management, and more. The author then shows how to choose and implement a social business strategy and reveals the exact playbook to maximize its impact. These strategies are grounded in real-world examples from high-profile organizations such as Accenture, Best Buy, DIA, GEICO, ING, LG, Missile Defense Agency, Gucci, World Bank, and IBM.Social Business by Design draws on the rich unique set of assets of the Dachis Group. With a leading consulting business for numerous senior executive clients in Fortune 500 and Global 2000 companies, Dachis uses its "front row" seat in the industry to complete research work with large enterprises in their industry-leading Social Business Council. The books combines compelling explanation, hard-hitting research, and strategic recommendation, very much in line with the way Dachis practices"--
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Subjects
Social media -- Marketing
Strategic planning
BUSINESS & ECONOMICS / General
Added Names
Kim, Peter, 1974-
Internet Site
http://catalogimages.wiley.com/images/db/jimages/9781118273210.jpg
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Catalogue Information 1382
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R01897
658.054678 HINC
NonFiction
Sydney
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M00629
658.872 HINC 2012
NonFiction
Melbourne
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Catalogue Record 1382 ItemInfo
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