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Social business by design : transformative social media strategies for the connected company / Dion Hinchcliffe, Peter Kim ; foreword by Jeff Dachis, founder & CEO, Dachis Group.

Social business by design : transformative social media strategies for the connected company / Dion Hinchcliffe, Peter Kim ; foreword by Jeff Dachis, founder & CEO, Dachis Group.
Catalogue Information
Field name Details
ISBN 9781118273210 (hbk.) :-
1118273214 (hbk.) :-
9781118283622 (ebk.) :-
9781118285107 (ebk.) :-
9781118286135 (ebk.) :-
Name Hinchcliffe, Dion
Title Social business by design : transformative social media strategies for the connected company / Dion Hinchcliffe, Peter Kim ; foreword by Jeff Dachis, founder & CEO, Dachis Group.-
Edition First edition.-
Published San Francisco : Jossey-Bass, a Wiley Imprint, [2012]-
Description ix, 240 pages : illustrations ; 24 cm.-
Notes Formerly CIP.-
Note Includes bibliographical references (pages 215-228) and index.-
Summary "How to rethink modern organizations for the social media eraSocial Business by Design begins by exploring how the social, cultural, and technological trends provoked by the social media explosion are transforming the business environment. From this big picture view, the book then steps down to closely analyze the various tools of social media strategy: social media marketing, social product development, crowdsourcing, social customer research management, and more. The author then shows how to choose and implement a social business strategy and reveals the exact playbook to maximize its impact. These strategies are grounded in real-world examples from high-profile organizations such as Accenture, Best Buy, DIA, GEICO, ING, LG, Missile Defense Agency, Gucci, World Bank, and IBM.Social Business by Design draws on the rich unique set of assets of the Dachis Group. With a leading consulting business for numerous senior executive clients in Fortune 500 and Global 2000 companies, Dachis uses its "front row" seat in the industry to complete research work with large enterprises in their industry-leading Social Business Council. The books combines compelling explanation, hard-hitting research, and strategic recommendation, very much in line with the way Dachis practices"---
Subjects Social media -- Marketing
Strategic planning
BUSINESS & ECONOMICS / General
Added Names Kim, Peter, 1974-
Internet Site http://catalogimages.wiley.com/images/db/jimages/9781118273210.jpg
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Catalogue Information 1382 Beginning of record . Catalogue Information 1382 Top of page .
Item Information
Barcode Shelf Location Collection Volume Ref. Branch Status Due Date Res. Issue
R01897 658.054678 HINC
NonFiction   Sydney . Available .  
M00629 658.872 HINC 2012
NonFiction   Melbourne . Available .  
. Catalogue Record 1382 ItemInfo Beginning of record . Catalogue Record 1382 ItemInfo Top of page .