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Marketing planning : principles into practice / Marian Burk Wood.

Marketing planning : principles into practice / Marian Burk Wood.
Catalogue Information
Field name Details
ISBN 0273686798 (pbk. : alk. paper)-
Name Wood, Marian Burk
Title Marketing planning : principles into practice / Marian Burk Wood.-
Published Harlow, Eng. ; New York : Prentice Hall Financial Times, c2004.-
Description xxii, 379 p. : ill. ; 25 cm. + +1 CD-ROM (4 3/4 in.)-
Notes Accompanying CD-ROM contains Marketing plan pro 6.0-
Note Includes bibliographical references and index.-
Subjects Marketing -- Management
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Catalogue Information 1374 Beginning of record . Catalogue Information 1374 Top of page .
Item Information
Barcode Shelf Location Collection Volume Ref. Branch Status Due Date Res. Issue
M00476 658.8 WOOD 2004
 NonFiction   Melbourne . Available .  
. Catalogue Record 1374 ItemInfo Beginning of record . Catalogue Record 1374 ItemInfo Top of page .