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Marketing research : the second Pacific rim edition / David A. Aaker ... [et al.].
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Catalogue Record 1373
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Catalogue Record 1373
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Catalogue Record 1373
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ISBN
9780470810705 (pbk) :
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047081070X (pbk) :
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Title
Marketing research : the second Pacific rim edition / David A. Aaker ... [et al.].
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Edition
2nd Pacific Rim ed.
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Published
Milton, Qld. : John Wiley & Sons Australia, 2007.
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Description
xix, 601 p. : ill. ; 26 cm.
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Notes
Includes index.
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Target audience note
For tertiary students.
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Subjects
Marketing research -- Textbooks
Added Names
Aaker, David A.
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Catalogue Information 1373
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Issue
M00475
658.83 AAKE 2007
NonFiction
Melbourne
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