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Catalogue Record 1202
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Item Information
Catalogue Record 1202
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Catalogue Information
Catalogue Record 1202
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Catalogue Information
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Details
ISBN
0030352711 :
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Name
Shimp, Terence A.
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Title
Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp.
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Edition
6th ed.
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Published
Mason, Ohio ; [Great Britain] : Thomson South-Western, c2003.
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Description
xxi, 650 p. : ill. (some col.) ; 29 cm.
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Note
Includes bibliographical references and indexes.
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Subjects
Communication in marketing.
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Sales promotion.
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Advertising.
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Direct marketing.
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Catalogue Information 1202
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Catalogue Information 1202
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Item Information
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Shelf Location
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Volume Ref.
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Status
Due Date
Res.
Issue
R01680
658.82 SHIM 2003
NonFiction
Sydney
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Catalogue Record 1202 ItemInfo
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Catalogue Record 1202 ItemInfo
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