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Catalogue Record 1196
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Catalogue Record 1196
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Catalogue Information
Catalogue Record 1196
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Catalogue Information
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Details
ISBN
0130411507 :
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Name
Keller, Kevin Lane, 1956-
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Title
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
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Edition
2nd ed.
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Published
Upper Saddle River, N.J. ; [Great Britain] : Prentice Hall, c2003.
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Description
xxvii, 788 p. : ill., ports. ; 25 cm.
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Notes
Previous ed.: 1998.
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Note
Includes bibliographical references and index.
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Subjects
Brand name products -- Management.
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Catalogue Information 1196
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Catalogue Information 1196
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Item Information
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Shelf Location
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Volume Ref.
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Status
Due Date
Res.
Issue
R01674
658.827 KELL 1998
NonFiction
Sydney
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Catalogue Record 1196 ItemInfo
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Catalogue Record 1196 ItemInfo
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