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Real marketing : the people, the choices / Solomon ... [et al.]
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Catalogue Record 117
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Catalogue Record 117
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Catalogue Information
Catalogue Record 117
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Details
ISBN
9781442529229 (pbk.)
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Title
Real marketing : the people, the choices / Solomon ... [et al.]
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Published
Frenchs Forest, N.S.W. : Pearson Australia, 2012.
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Description
xxiii, 536 p. : col. ill., charts ; 26 cm.
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Note
Includes bibliographical references and index.
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Subjects
Marketing
Consumers' preferences
Added Names
Solomon, Michael R.
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Catalogue Information 117
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Catalogue Information 117
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Issue
R00157
658.8 SOLO 2012
NonFiction
Sydney
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Catalogue Record 117 ItemInfo
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Catalogue Record 117 ItemInfo
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