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Principles of marketing / Philip Kotler ... [et al.].

Principles of marketing / Philip Kotler ... [et al.].
Catalogue Information
Field name Details
ISBN 1740092627-
1740094999-
Title Principles of marketing / Philip Kotler ... [et al.].-
Distinctive title eMarketing @ internet connecting people and business on the internet : version 2.0-
Published Frenchs Forest, N.S.W. : Prentice Hall, c2001.-
Description xxiii, 498 p. : ill. ; 26 cm. + +1 computer laser optical disc (4 3/4 in.)-
Notes Includes index.-
"The second edition of eMarketing@Internet by Stewart Adam and Eugene Clark is included with every copy of this first edition of Principles of Marketing"--p. xix.-
Note Bibliography: p. 463-473.-
Contents Part I. Understanding Marketing and the Marketing Process: 1. Marketing: Creating Value; 2. Strategic Planning and Marketing -- Part II. Analysing Marketing Opportunities and Developing Strategies; 3. Global Marketing Environment: 4. Information Management and Marketing Research; 5. Consumer Market Behaviour; 6. Business Market Behaviour -- Part III. Developing Marketing Strategy and the Marketing Mix: 7. Market Segmentation, Targeting and Positioning; 8. Products: Goods, Services & Experiences.; 9. New Products; 10. Pricing Considerations and Approaches; 11. Placement.; 12. IMC: Advertising and Public Relations; 13. IMC: Sales Promotion and Selling; 14. IMC: Direct and Online Marketing -- Part IV. Extending Marketing: 15. The Borderless Global Marketplace; 16. Ethics and Marketing Compliance.-
Summary This new text is the result of feedback from teachers and students who need a more succinct introduction to the subject, without compromising on rigour. This briefer version aims to give students the essence of the subject so that they have an overview of marketing.-
Subjects Marketing
Added Names Kotler, Philip
Clark, Eugene
Adam, Stewart. eMarketing@Internet Version 2.0
.
Catalogue Information 1089 Beginning of record . Catalogue Information 1089 Top of page .
Item Information
Barcode Shelf Location Collection Volume Ref. Branch Status Due Date Res. Issue
M00219 658.8 KOTL 2001
 NonFiction   Melbourne . Available .  
. Catalogue Record 1089 ItemInfo Beginning of record . Catalogue Record 1089 ItemInfo Top of page .