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Services marketing : a managerial approach / Rebekah Bennett ... [et al.] ; edited by Janet R. McColl-Kennedy.
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Catalogue Record 1086
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Catalogue Record 1086
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Catalogue Record 1086
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ISBN
0470800682 (pbk.) :
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Title
Services marketing : a managerial approach / Rebekah Bennett ... [et al.] ; edited by Janet R. McColl-Kennedy.
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Published
Milton, Qld. : John Wiley & Sons Australia, 2003.
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Description
xix, 604 p. : ill. (some col.) ; 26 cm.
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Note
Includes bibliographical references and index.
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Subjects
Service industries -- Management
Service industries -- Marketing
Marketing
Added Names
Bennett, Rebekah
McColl-Kennedy, Janet R. (Janet Ruth), 1958-
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Catalogue Information 1086
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Issue
M00217
658.8 MCCO 2003
NonFiction
Melbourne
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Catalogue Record 1086 ItemInfo
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