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Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp.

Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp.
Catalogue Information
Field name Details
ISBN 0030352711-
Name Shimp, Terence A
Title Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp.-
Also titled Advertising, promotion, and supplemental aspects of integrated marketing communications-
Edition 6th ed.-
Published Mason, Ohio : Thomson South-Western, c2003.-
Description xxi, 650 p. : ill. (some col.) ; 29 cm.-
Note Includes bibliographical references and indexes.-
Subjects Communication in marketing
Sales promotion
Advertising
Direct marketing
Internet Site http://www.loc.gov/catdir/enhancements/fy1514/2002071957-b.html
See Also http://www.loc.gov/catdir/enhancements/fy1514/2002071957-d.html
See Also http://www.loc.gov/catdir/enhancements/fy1514/2002071957-t.html
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Catalogue Information 1084 Beginning of record . Catalogue Information 1084 Top of page .
Item Information
Barcode Shelf Location Collection Volume Ref. Branch Status Due Date Res. Issue
M00215 658.82 SHIM 2003
NonFiction   Melbourne . Available .  
. Catalogue Record 1084 ItemInfo Beginning of record . Catalogue Record 1084 ItemInfo Top of page .