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Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp.

Catalogue Information
Field name	Details
ISBN	0030352711-
Name	Shimp, Terence A
Title	Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp.-
Also titled	Advertising, promotion, and supplemental aspects of integrated marketing communications-
Edition	6th ed.-
Published	Mason, Ohio : Thomson South-Western, c2003.-
Description	xxi, 650 p. : ill. (some col.) ; 29 cm.-
Note	Includes bibliographical references and indexes.-
Subjects	Communication in marketing
	Sales promotion
	Advertising
	Direct marketing
Internet Site	http://www.loc.gov/catdir/enhancements/fy1514/2002071957-b.html
See Also	http://www.loc.gov/catdir/enhancements/fy1514/2002071957-d.html
See Also	http://www.loc.gov/catdir/enhancements/fy1514/2002071957-t.html

Item Information
Barcode	Shelf Location	Collection	Volume Ref.	Branch	Status	Due Date	Res.	Issue
M00215	658.82 SHIM 2003	NonFiction		Melbourne	. Available .		Select this item	Select this item