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Marketing research : an applied orientation / Naresh Malhotra ... [et al.]

Marketing research : an applied orientation / Naresh Malhotra ... [et al.]
Catalogue Information
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ISBN 0733970044 (pbk.) :-
Title Marketing research : an applied orientation / Naresh Malhotra ... [et al.]-
Edition 3rd ed.-
Published Frenchs Forest, N.S.W. : Pearson Education Australia, c2006.-
Description xxiv, 912 p. : ill. ; 26 cm.-
Notes Previous ed.: 2002.-
Note Includes bibliographical references and index.-
Subjects Marketing research
Marketing research -- Methodology
Added Names Malhotra, Naresh K.
.
Catalogue Information 102 Beginning of record . Catalogue Information 102 Top of page .
Item Information
Barcode Shelf Location Collection Volume Ref. Branch Status Due Date Res. Issue
R00148 658.83 MALH2006
 NonFiction   Sydney . Available .  
. Catalogue Record 102 ItemInfo Beginning of record . Catalogue Record 102 ItemInfo Top of page .