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Services marketing : an Asia-Pacific and Australian perspective / [Christopher H.] Lovelock, [Paul] Patterson, [Jochen] Wirtz.

Services marketing : an Asia-Pacific and Australian perspective / [Christopher H.] Lovelock, [Paul] Patterson, [Jochen] Wirtz.
Catalogue Information
Field name Details
ISBN 9781486002702-
Name Lovelock, Christopher H. author.
Title Services marketing : an Asia-Pacific and Australian perspective / [Christopher H.] Lovelock, [Paul] Patterson, [Jochen] Wirtz.-
Edition 6th edition.-
Published Melbourne, Vic. : Pearson Australia, 2015.-
© 2015-
Description xix, 508 pages : illustrations (cheifly colour) ; 27 cm-
Series Always Learning
Note Includes bibliographical references and index.-
Subjects Service industries -- Pacific Area -- Marketing
Service industries -- Australia -- Marketing
Customer services -- Pacific Area -- Marketing
Customer services -- Australia -- Marketing
Added Names Patterson, Paul author.
Wirtz, Jochen author.
Series Always learning (Pearson)-
.
Catalogue Information 1009 Beginning of record . Catalogue Information 1009 Top of page .
Item Information
Barcode Shelf Location Collection Volume Ref. Branch Status Due Date Res. Issue
M00102 658.800959 LOVE 2015
 NonFiction   Melbourne . Available .  
. Catalogue Record 1009 ItemInfo Beginning of record . Catalogue Record 1009 ItemInfo Top of page .