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Marketing : the core / Roger A. Kerin, Southern Methodist University, Steven W. Hartley, University of Denver.
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Catalogue Record 1008
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Item Information
Catalogue Record 1008
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Catalogue Information
Catalogue Record 1008
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Catalogue Information
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Details
ISBN
9780077729035 (alk. paper)
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007772903X (alk. paper)
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Name
Kerin, Roger A.
Title
Marketing : the core / Roger A. Kerin, Southern Methodist University, Steven W. Hartley, University of Denver.
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Edition
6e [edition].
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Published
New York, NY : McGraw-Hill Education, [2016]
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Description
xlii, 531 pages : illustrations ; 28 cm
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Note
Includes bibliographical references and index.
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Subjects
Marketing
Added Names
Hartley, Steven William
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Catalogue Information 1008
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Catalogue Information 1008
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Item Information
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Shelf Location
Collection
Volume Ref.
Branch
Status
Due Date
Res.
Issue
M00101
658.8 KERI 2016
NonFiction
Melbourne
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Catalogue Record 1008 ItemInfo
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Catalogue Record 1008 ItemInfo
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