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Marketing : the core / Roger A. Kerin, Southern Methodist University, Steven W. Hartley, University of Denver.

Marketing : the core / Roger A. Kerin, Southern Methodist University, Steven W. Hartley, University of Denver.
Catalogue Information
Field name Details
ISBN 9780077729035 (alk. paper)-
007772903X (alk. paper)-
Name Kerin, Roger A.
Title Marketing : the core / Roger A. Kerin, Southern Methodist University, Steven W. Hartley, University of Denver.-
Edition 6e [edition].-
Published New York, NY : McGraw-Hill Education, [2016]-
Description xlii, 531 pages : illustrations ; 28 cm-
Note Includes bibliographical references and index.-
Subjects Marketing
Added Names Hartley, Steven William
.
Catalogue Information 1008 Beginning of record . Catalogue Information 1008 Top of page .
Item Information
Barcode Shelf Location Collection Volume Ref. Branch Status Due Date Res. Issue
M00101 658.8 KERI 2016
 NonFiction   Melbourne . Available .  
. Catalogue Record 1008 ItemInfo Beginning of record . Catalogue Record 1008 ItemInfo Top of page .