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Services marketing : concepts, strategies, & cases.
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Catalogue Record 1001
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Catalogue Record 1001
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Catalogue Information
Catalogue Record 1001
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Details
ISBN
9781285429786 (hbk.) :
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1285429788 (hbk)
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Name
Bateson, John E. G.
author.
Title
Services marketing : concepts, strategies, & cases.
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Edition
Fifth edition.
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Published
Australia : Cengage Learning, [2017]
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Description
xv, 458 pages : illustrations
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Note
Includes bibliographical references and index.
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Subjects
Service industries -- Marketing
Added Names
Hoffman, K. Douglas
author.
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Catalogue Information 1001
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Item Information
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Shelf Location
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Volume Ref.
Branch
Status
Due Date
Res.
Issue
M00094
658.8 HOFF 2017
NonFiction
Melbourne
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