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Marketing : concepts and strategies / J.R. McColl-Kennedy ... [et al.].
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Catalogue Record 423
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Catalogue Record 423
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Catalogue Information
Catalogue Record 423
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ISBN
0170077403 (pbk.) :
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0170088901 (pbk.)
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017008924X (Suppl.)
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Title
Marketing : concepts and strategies / J.R. McColl-Kennedy ... [et al.].
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Published
South Melbourne : Nelson Australia, 1992.
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Description
viii, 712 p. : ill., ports. ; 24 cm.
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Notes
For tertiary students.
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Note
Includes bibliographies and index.
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Target audience note
For tertiary students.
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Subjects
Marketing
Added Names
McColl-Kennedy, J. R.
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Catalogue Information 423
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Catalogue Information 423
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Issue
R00618
658.8 MCCO 1992
NonFiction
Sydney
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Catalogue Record 423 ItemInfo
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