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Principles of services marketing / Adrian Palmer.
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Catalogue Record 223
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Catalogue Record 223
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Catalogue Information
Catalogue Record 223
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ISBN
0077077466 :
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Name
Palmer, Adrian
Title
Principles of services marketing / Adrian Palmer.
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Published
London ; New York : McGraw-Hill, c1994.
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Description
xvi, 345 p. : ill. ; 24 cm.
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Note
Includes bibliographical references (p. [331]-340) and index.
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Subjects
Marketing -- Management
Service industries -- Marketing
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Catalogue Information 223
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Catalogue Information 223
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Issue
R00334
658.8 PALM 1994
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Sydney
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Catalogue Record 223 ItemInfo
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